To overcome the many erroneous ideas about startups, it’s important to understand the successive steps an Entrepreneur must take before their venture eventually becomes a tech company. This reflection has two separate goals: to show that technology matters only quite late in the life of a tech company; and to explain to Entrepreneurs what they should focus on during their earliest steps.

The first step is activation. In today’s competitive and saturated environment, a startup Entrepreneur must be creative and analytical, adopting and adapting strategic methods to improve activation — which, by the way, is exactly what the phrase “growth hacking” means…