Afew recent articles (here and here) have triggered a welcome discussion on why we call tech companies “tech companies”. Mostly, it’s because financial analysts can’t put them in any other industrial category. So they’ve created a residual category and called it technology.

But that word, “technology”, is misleading. Technology, after all, is everywhere. There’s as much technology in a big bank or an oil company as in the so-called tech companies. Additionally, these companies’ value proposal has little to do with technology. Amazon and Uber don’t sell their customers raw technology. Instead, they provide them with an exceptional experience made possible by fitting together tangible assets, electronics, executable code, data, design, and human interactions…